That really is the million dollar question but here everything is actually very relative and there are no specific data on the ideal number of visits, only one thing remains clear how many more visits and more traffic to generate our site, more possibilities will be generate income through the same. Visit Marko Dimitrijevic for more clarity on the issue. Good, but not everything is so dark; While it is true that we cannot create a mathematical formula or parameterize depending on the site, if we can measure the effectiveness of it analysing some data and draw our own conclusions, there are market lots of programs of all the colors, smells and flavors that give you the same data but present them in a different way, some are free and others are payment, a few are more reliable and others less reliable; I personally choose to Google Analytics as a scanner of traffic of all the websites that I develop, and the reason is obvious, its interface and functionality make it a powerful tool for analytics of sites and market studies; but as I said before for tastes there are colors and you You can choose which best suits your needs. There are, however in my opinion, several keys that can help us to see how the site grows and is positioned on the Internet: 1. Do start by measuring the evolution of the Web site in relative terms: from the moment that we started with the extent of the site, the traffic should increase every day very well and which is the benchmark index? well, although there are no exact rules and parameterizations, we can say that we should have an equivalent soil to the number of documents of web content that we have published, here we get the contact forms, pages of search results, FAQs and all those involving interactions with the user, must take into account only those pages that they have content and relevant information.