You can note therefore, that between the world of opportunities that occur with the process of globalization is the new technology, which is characterized by the robotization of the industry, the massive use of computers, electronics, information technology, and the Internet. You have access to a wide variety of consumer goods, new technologies and knowledge. It allows access to ideas and international best practices in different fields and domains. This may be a new product design, a new project of investment, a new production technology, a new management practice, may even be a set of institutions that have proven successful elsewhere, and finally, a model of society. Confirms that the driving force of all these trends towards economic, social and cultural globalization, is based on the idea of the expansion of markets, the communications revolution and scientific and technological innovations.

At the present time, it is obvious that there is an inescapable trend toward such openness, towards the formation of global markets and global corporations. It is observed as the integration of markets continues to consolidate in the case of the European Union, through a strong process of agreements that is enabling the achievement of monetary union. The media have been reflecting this process of globalization with the frequent news about mergers that have been made, for example, between large German automotive companies with American, in banks, etc. In the technological field, globalization is revealed as a dynamic process, whose progress is irreversible and whose consequences are more far-reaching than those generated by the first historical wave of globalization that we have made references. All this is due to the momentum of the revolution in communications and technological innovations in general. Moreover, within it, are, environmental concerns, which are very relevant as in the case of Venezuela, because we are an oil-producing country and one of the most direct harmful effects that have been identified on the atmosphere is derived from the burning of fossil fuels.

Large transnational companies like Shell are already developing substitutes for oil as fuel, to face the increasing pressures that are becoming increasingly more environmentalist, worried about the atmospheric deterioration. This can be interpreted as an opportunity to develop new technologies, such as orimulsion, which allows us to keep us in the international market to remain competitive by offering a quality product and complies with the international standards of quality such as: ISO 9000, ISO 14000. Otherwise, would transform into a threat if unable to develop a technology that adapts to these environmental demands.