Growth in the boardroom at IMEX printing inks Maastricht, 2 April 2013 growth in the boardroom at IMEX printing inks: Coen van Etten of printing ink manufacturer from Maastricht strengthens its management to an experienced marketing specialists. Since April 1, is responsible for the 57-year-old all sales activities by IMEX and will continue the growth. We glad to have won Coen van Etten at the interface to our customers for the responsible post”, emphasizes Murat Bekiroglu, Managing Director of IMEX printing inks. In this phase it is essential to have an experienced Manager and industry insiders, who has extensive experience in the development and implementation of sales strategies in the team.” Objective: Growth of IMEX pursue IMEX printing inks b.v., a company emerged from a carveout combines the former Division offset printing inks of BASF at the location of Maastricht under new management and runs the business with high-quality Heatset inks since last autumn continued successfully. The change from Coen van Etten to IMEX as new Director of marketing and sales underscores the growth course. Is responsible with the experienced Manager for both the Pan-European sales and export overseas. Also he takes over the development and implementation of the marketing strategy of the company responsible. I look forward to this challenging task”, van Etten says confidently.
My goal is to continue the growth of IMEX printing inks with my colleagues and strengthen our brand.” Van Etten last since 2004 as General Manager of the world’s second largest printing ink manufacturer in Flint was responsible for the regions of Western Europe, Africa and Middle East group. Previously he was responsible for the distribution of polymer products in Europe at KoSa GmbH in Frankfurt as Director of marketing and sales. His career started in the studied engineering at the former Hoechst GmbH and went through 12 years various positions up to the European Sales Manager he Maximum coordinate Trevira GmbH. van Etten that expand existing distribution structures in the European core markets and export overseas, as well as the marketing activities of since September last year of independent company marketing and sales strategy as head of marketing and sales of the IMEX printing inks b.v is new. In addition to the corporate office, customers from all special regions have also fixed, local point of contact for technical support and all questions relating to the use of two lines of IMEX color GF and LTG. The central structure of IMEX offers have always been short and uncomplicated way of contact, in addition we continue to invest in our local network of employees who can be for our customers within a very short time with advice and assistance on the spot to help,”van Etten explains the concept of IMEX. In addition should be invested strongly in marketing and exterior appearance of the company, to increase the visibility of the newly independent company.
About IMEX printing ink B.V. IMEX (ink. Manufacturing by EXtrusion) printing inks B.V.. headquartered in Maastricht, Netherlands, develops, produces and distributes generated offset inks for the heatset area in a unique extrusion process. The company’s success is based on technical know-how and the always superb prints with brilliant colors and razor-sharp lines that reach customers by means of two IMEX color lines GF and LTG for normal or high quality papers. more information: Maximilian Hilber T: + 49 (0) 89 38 15 13 38-0 F: + 49 (0) 89 38 15 13 38-9