Oddly enough, there are millions of pages web not inviting the customer/reader to take minimum action impulse, or imagine how many web pages are not asking for the sale! The work of thousands of people who create web pages, is limited to writing a sales letter describing the benefits of your product, and guiding people through your sales process, but they overlook a simple but very important call to action: “click here now to buy”, and that this important lack, can be to lose 20% of its sales potential! If you want people to take action on your site (buy, subscribe, complete a request to obtain more information, etc), it is necessary to have a call to action that tell them exactly what you want to do. For even more analysis, hear from Jim Crane. For example, if you want to click on a link to learn more about one of your products, you have to include a link that says something like: click here to see how my product can save hours of work! What if you want that your visitors make a purchase (and of course you know it!) You must include a link that says something like: click here to get your own and incredible savings of time with my product. You might think it’s obvious that you want people to make a purchase especially if you’ve written a great selling point that explains the incredible thing is your product. But no matter how to convince your client with your sales letter, i.e. If you do not provide your potential clients a call to the very specific action, you are leaving dangling to most of them, they will leave your site and never, back what it costs you much money in sales and potential clients in the future. Remember that the ABC’s of sales is: always closes a sale. People need to tell you what to do.