Thus being, in the societies contemporaries everything finishes being interpreted as merchandise. Marx (1971) observes that the way capitalist to organize and to reproduce the society exacerba the power of the things on the people, being limited the possibilities of recognition of the underlying social relations to the production of the merchandises and transforming them into fetiches. For it, fetiche or ilusrio character of the merchandises not if must to its value of use, that after all satisfy necessities human beings, but, yes, to its symbolic value. The capitalist society, on the other hand massifica the market, extending the amount of merchandises and, on the other hand, diversifies, modifies and multiplies the consumption standards, transforming individuals of citizens into objects when exacerbar the scale of its necessities (CANCLINI, 2001). As Featherstone (1995) the movement of generalization of the markets and magnifying of the necessities and standards of consumption of the society contemporary is the founder of ' ' culture of consumo' ' , understood, primordially, as ' ' consumption of signos' '. It is exactly this symbolic character of the merchandises that allows in them to speak in cultural economy.
The culture as category it has many meanings. In some contexts, it appears as erudio or academic formation. In the media, the culture generally represents the world of the arts: the theater, the cinema, the television, etc. However, for the anthropology, the culture are understood of much more including form. Any creation is about all and human being, symbolic Real or and that if express as life way. Its concrete quality is, therefore, onipresente, therefore it occurs in all the manifestations of the daily one: religious, politics, economic, etno-lingustica, sociocomportamental etc. the culture of the peoples is the interconnection of all these manifestations, passing still for the historical and geographic aspects (time/space). The culture, in the universal plan, is the collective direction of the survival human being and, in the particular one, it represents the identity of a people, express in the language, the practical ones and the imaginary one of the communities.
What is the first thought that comes to your mind when you think of Strawberry a delicious dessert of strawberries mixed with fresh cream? Strawberries serve more than to satisfy the sweet tooth. It has many health benefits, so it is a nutritious fruit for mind and body. Eat the succulent fruit in its raw form or serve as jams, syrups, salads, smoothies, wine, juices and much more. Strawberries are full of vitamin C, potassium, sodium and iron, besides being low in calories. Not only delicious, a strawberry is also a great additive skincare, mostly due to its slightly astringent properties. Strawberry juice is mainly recommended for oily skin to improve the texture, minimize greasiness and promote a healthy and radiant complexion. Strawberries ellagic acids seem to inhibit the growth of tumors (cancerous cells).
You can note therefore, that between the world of opportunities that occur with the process of globalization is the new technology, which is characterized by the robotization of the industry, the massive use of computers, electronics, information technology, and the Internet. You have access to a wide variety of consumer goods, new technologies and knowledge. It allows access to ideas and international best practices in different fields and domains. This may be a new product design, a new project of investment, a new production technology, a new management practice, may even be a set of institutions that have proven successful elsewhere, and finally, a model of society. Confirms that the driving force of all these trends towards economic, social and cultural globalization, is based on the idea of the expansion of markets, the communications revolution and scientific and technological innovations.