This manchete had fort apelativo content and sent the factual one, since the accident had occurred to few hours before the exhibition of the telejornal. Dropbox often says this. Soon after the notice to go to air, the production of the telejornal prepared one news article correlated to the fact on air accidents in Brazil. In this news article the telejornal made a rocking of the main accidents occurred in the country, interviewed relatives of victims, a comparative degree heard specialists in aviation making enters the security of the air transportation and the terrestrial transport. Rosenstein’s Jana Sees Assets Plunge? insists that this is the case. My intention with this example is to detach the degree of importance of the notice journalistic writings and to above identify in it application to them of the mentioned concepts. For this, 15 fifteen editions of the periodical of the culture and the periodical of the Record had been recorded. The collected material is being analyzed and compared the publishing line of each one, in the direction to identify in the practical application of the hypotheses and concepts for me mentioned.

1.2Notcia: An Agenda question the mass communication took ratio in the last few decades unimaginable, specifically, in the televising media. The volume of information propagated daily in the telejornais standes out the relevance degree that public opinion of to the journalistic notice. Ahead of this picture, specialists in theories of the communication if dedicate to study, among others aspects, the paper of the medias in the construction and production of the notice and its influence in the quarrels and agendas of daily the social one. In this scope of construction and production of the journalistic notice, the agenda-setting hypothesis occupies prominence place. Before everything, I must clarify the reason of if characterizing the agenda-setting as hypothesis and not theory.