It is true that the marketing with articles may seem somewhat complicated, but in reality at a basic level, it is not. Its main objective is that readers are directed to our website through the link or link that we put in the article. Of course to achieve our objective, is not sufficient to write hundreds and hundreds of articles and wait for the readers to click our link. For this reason many people give up in its attempt to make marketing with articles, not to obtain visitors who read them. Therefore, in order to avoid this bad trance, let’s look at the most convenient way so that the article takes us to visitors to our Web site, being this one of the main purposes and a good marketing strategy. You should ask yourself first, what should I do to make my articles many people read them? 1-Send your articles to appropriate articles directories. 2-Write headlines that attract attention. 3Rd – believes interest in the body of the article.
4 – In the resource box, click a call to action and place a link to your web page. 5Th – get the highest number of visitors to your article. It is possible that if not thoroughly familiar with the marketing of articles, he does not understand almost nothing of what we are talking about. However we will try to explain it. A good way to position items in search engines, are the key words that people use to search for anything on the internet.
The key words or phrases, are very important for articles, since when referring to positioning of its articles, it means mainly the positioning in relevant searches so they are found by the right people. Another issue that should be aware of with the key words, is the density or number that takes the article, ideally of 1% to 3% not more, (i.e., for every 100 words one or two key words). Search engines are smart enough to detect the abuse of keywords and phrases filling; It is recommended enter them in such a way paragraphs, flowing naturally through the article, otherwise we would be penalized and our article would be at the top of search. It is also of the utmost importance in the marketing with articles: the holder, is the first thing that vera visitor and if it is not really attractive, not to read the article and much less will click on our link and we will have lost time and effort to create something not vera almost nobody. After doing a sexy headline, there to give the visitor an interesting content in the body of the article, that is you help information that is looking for; Nevertheless, if kept to the visitor until the end of the article and was satisfied of it. You will have achieved something important that will take us to the third point of utmost importance, call for action to the visitor so that you click our link which will take you to our Web site or another that we are promoting. This last step should be on the box of resources, in which we put information from us and we do a call to action to make the visitor click on our link. If we have achieved this last, we reached the main goal in marketing with articles.
Growth in the boardroom at IMEX printing inks Maastricht, 2 April 2013 growth in the boardroom at IMEX printing inks: Coen van Etten of printing ink manufacturer from Maastricht strengthens its management to an experienced marketing specialists. Since April 1, is responsible for the 57-year-old all sales activities by IMEX and will continue the growth. We glad to have won Coen van Etten at the interface to our customers for the responsible post”, emphasizes Murat Bekiroglu, Managing Director of IMEX printing inks. In this phase it is essential to have an experienced Manager and industry insiders, who has extensive experience in the development and implementation of sales strategies in the team.” Objective: Growth of IMEX pursue IMEX printing inks b.v., a company emerged from a carveout combines the former Division offset printing inks of BASF at the location of Maastricht under new management and runs the business with high-quality Heatset inks since last autumn continued successfully. The change from Coen van Etten to IMEX as new Director of marketing and sales underscores the growth course. Is responsible with the experienced Manager for both the Pan-European sales and export overseas. Also he takes over the development and implementation of the marketing strategy of the company responsible. I look forward to this challenging task”, van Etten says confidently.
My goal is to continue the growth of IMEX printing inks with my colleagues and strengthen our brand.” Van Etten last since 2004 as General Manager of the world’s second largest printing ink manufacturer in Flint was responsible for the regions of Western Europe, Africa and Middle East group. Previously he was responsible for the distribution of polymer products in Europe at KoSa GmbH in Frankfurt as Director of marketing and sales. His career started in the studied engineering at the former Hoechst GmbH and went through 12 years various positions up to the European Sales Manager he Maximum coordinate Trevira GmbH. van Etten that expand existing distribution structures in the European core markets and export overseas, as well as the marketing activities of since September last year of independent company marketing and sales strategy as head of marketing and sales of the IMEX printing inks b.v is new. In addition to the corporate office, customers from all special regions have also fixed, local point of contact for technical support and all questions relating to the use of two lines of IMEX color GF and LTG. The central structure of IMEX offers have always been short and uncomplicated way of contact, in addition we continue to invest in our local network of employees who can be for our customers within a very short time with advice and assistance on the spot to help,”van Etten explains the concept of IMEX. In addition should be invested strongly in marketing and exterior appearance of the company, to increase the visibility of the newly independent company.
About IMEX printing ink B.V. IMEX (ink. Manufacturing by EXtrusion) printing inks B.V.. headquartered in Maastricht, Netherlands, develops, produces and distributes generated offset inks for the heatset area in a unique extrusion process. The company’s success is based on technical know-how and the always superb prints with brilliant colors and razor-sharp lines that reach customers by means of two IMEX color lines GF and LTG for normal or high quality papers. more information: Maximilian Hilber T: + 49 (0) 89 38 15 13 38-0 F: + 49 (0) 89 38 15 13 38-9